How is Wipe Out franchising born?
Wipe Out was born in Turin in 1999 and evolved over the years developing a unique and unrepeatable format.
Since its birth, it has been a source of interest and inspiration in the underground world and in the trend-setting by providing continuously new tools for the alternative lifestyles.
Wipe Out offers and produces energizing that are appreciated very much by night-time wanderers all over Europe.
Thanks to the continuous research and accurate market research it Wipe Out dresses its customers for free-time, club and rave, bringing in Italy the trend of the major European cities.
It also provides a wide range of accessories for smokers, art and design products, books and CDs of alternative subcultures that make the Wipe Out unique, even for the special gift particularity.
Wipe Out delivers the best cannabis seed banks in the world thanks to the ceaseless search of the more valuable and rare selections.
There is a great section dedicated to gardening: you are offered everything necessary for growing indoor, outdoor and for each cultivation technique.
The typical customer is an intelligent person who has developed curiosity and attention to innovation and new fashions.
Which is the development degree reached by Wipe Out and which are the goals of the next future?
Wipe Out currently boasts of the largest shop of its kind in Europe in its 800 square meters showroom in Turin is the heartbeat of the company.
The website www.wipe-out.it totaled 100,000 individual access in 2009 guaranteeing to the affiliates an incredible visibility.
We are also in the territory with very established shops downtown in Turin, Asti, Campobasso and Sassari.
The project for 2011 is the clearance to Europe with the new website in English and the forthcoming opening of the shop in Prague.
As regards the selections in Italy we are evaluating many openings but Wipe Out is not something for everyone!
In terms of development, are you more focused on some areas of Italy (or foreign) rather than others?
With Format Wipe Out Shop in Italy we simply evaluate the cities with population over 150,000 inhabitants, while with the format Wipe Out corner we have no limitations.
While the project International Wipe Out regards the nerve centers of the free entertainment in particular Lisbon, Barcelona, Berlin, Prague …
What are the conditions of membership? Are there multiple formats?
Assistance before opening is achieved through feasibility studies, administrative aspects, analysis of local competitors, the study and the supply of the space arrangement, a detailed operational manual.
Also an adequate training before and after the opening, a stock always available for a ready delivery and the experience that constantly guides the franchisee in selecting the products to be exhibited.
Finally we must not forget our efficient information system to manage the orders and the cash desk.
What are the conditions of membership? Are there multiple formats?
The conditions for Wipe Out franchise, are the availability of the catchment area, a suitable location from an initial investment starting from 15,000 Euro. The standard format comprises a store of at least 60 square meters, designed to have the best relation between investment and future feed-back.
We have also the Wipe Out Corner format that doesn’t involve any exclusive constraint, it allows to use the advertising and the panel (Wipe Out point) in exchange of a 12,000 Euro supply per year.
Which characteristics must have an affiliate type WipeOut franchise?
It is important to have the passion for the Wipe Out world that is unique in its genre, enterprise and and wish to put himself to the test.
No specific or previous experience is requested: the task of transferring the know-how is up to us and we perform it with great care and attention.
Technical Sheet
Franchisor Company name: Idea Brands Management s.r.o.
business description: Clothing, smoking items, gifts, smart drugss, ethnobotanicals, art, books, CDs, seeds and rare plants, items for cultivation.
Brand Franchising starting year:: 2003
Entry Requirements: motivation, initiative, direct full-time commitment. Experience in the field is not essential. Basic knowledge on internet navigation, Rec grocers where required.
Technology: Software for on line purchasing management, billing and managing bar codes. Promotional video products.
Dedicated area with the products information sheet.
On-line Help desk with Video conference.
Updated catalogs with pictures that can be downloaded on line.
Services to franchise:Help Desk, free training courses on-site (excluding food, accommodation and travel), special contracts with suppliers, legal updates on the products.
Competitive advantages: working independently, exclusive articles branded from the parent company, merchandising, institutional advertising in trade and no trade national magazines, lack , few competitors.
Marketing systems for customer loyalty (discount cards, promotions on launch products, promoting seasonal kits). Exclusive articles branded from the parent company,
Merchandising, institutional advertising in trade and no trade national magazines. Communication to the local and national media about news and new openings. Area dedicated to the store with description, maps, pictures of the store and possibility to publish the offers on the site www.wipe out.it.
Optimal location: high traffic pedestrian area (shopping centers, University areas, pedestrian areas..)
Affiliation
Panel / Trade: WIPE OUT Lifestyle shop
Formula of the Contract: duration of the contract: three years tacitly renewable
Training: 3 days course “Full Day” + internship coaching.
Right of Admission: 5.000 euro
Shop Equipment: 10.000 euro + i.v.a.
Includes:
Starting Kit goods: 10,000 + vat or bank guarantee and on consignment products (approximately 35,000 Euro for full range of products)
Total investment starting kit: € 25,000 + VAT or 15,000 + bank guarantee.
Sales area required: Minimum 60 sq m
Running Expenses: € 100 + value added tax / month.
Exclusive Zone: 50.000 inhabitants
Estimated annual turnover: 90.000-150.000 euro/anno
Catchment Area: minimo 120.000 abitanti